DCUK were quick to recognise the need for its own reseller network to fully understand their product range and legislation on items such as car seats.
Retail staff need to be able to confidently explain and demonstrate the UPPAbaby range to first time parents who often have little knowledge as to the needs of a new baby and how their lives are about to change. Asking the right questions and demonstrating the right features is crucial, in maximising sales success.
The baby market is competitive and UPPAbaby products are invariably sold side by side with other brands. It is a useful advantage for retail staff to be more aware and knowledgeable of UPPAbaby than other products.
The need to train resellers is nothing new. However, with the difficulty of shift patterns and the availability of busy shop staff in hundreds of individual stores – face-to-face training for all staff is not commercially practical.
Frog’s Professional Development training platform has given DCUK a powerful advantage, in arming retail staff across the UK with the knowledge and understanding they need to sell UPPAbaby products effectively.
Shop staff can access the training anytime, anywhere – and their training can be managed and supported at individual store level, by their manager. This allows all resellers to maximise their potential, while presenting well trained and informed staff to new parents.
For DCUK and UPPAbaby, it means that they have an advantage in a very competitive landscape and can efficiently deliver training, best practice and updates on their products, quickly and easily.
DCUK Ltd are the sole distributors for UPPAbaby products in the UK. UPPAbaby is an innovative American company which makes high-quality strollers and car seats that meet the needs of the busy lives of new parents. UPPAbaby products are sold across the UK in both national retailers, such as John Lewis, Mamas & Papas and Boots, and independent nursery retailers.